Special Group LA

FCB, Mullen, Sid Lee

Johannes Leonardo NY

Saatchi & Saatchi LA

Deutsch LA

BBDO Toronto

Alice Blastorah is Creative Director with a deep passion for craft and art direction. With a career spanning Toronto, New York, and Los Angeles, Alice has consistently created award-winning, culture-defining work. Her campaigns have been recognized in every major award show from Cannes to Clios to the Webbys and have been featured in publications such as The New York Times, Fast Company, The Guardian and Mashable amongst many others. Some of her notable clients include Uber, UberEats, Roblox, Volkswagen, Toyota and the global Olympics and Paralympics.

alice.blastorah@gmail.com

DIRECTOR
David Shane

Uber One for Students.

Such a good deal, it’s worth going back to college.

The Super Bowl’s Most Moving Advert

On the biggest advertising day of the year, the world’s largest automaker did something inconceivable. They used their :60 buy to tell the story of a double amputee orphan turned 23x Paralympic champion, Jessica Long. Toyota represented the differently-abled like never before with its Tokyo 2021 Paralympic sponsorship announcement, inspiring millions with a message of hope and strength in a year fraught with unparalleled challenges.

FEATURED ON

RECOGNITION

D&AD, Graphite Pencil - Art Direction
D&AD, Shortlist - VFX

One Show, Silver Pencil, Moving Image Craft: VFX
One Show, Silver Pencil, Moving Image Craft: Cinematography
One Show, Bronze Pencil, Moving Image Craft: Writing
One Show, Merit, Moving Image Craft: Editing
One Show, Shortlist, Film: Television Long Form

Cannes Lions, Film Lions, Shortlist, Screens & Events
Cannes Lions, Film Craft, Shortlist, Cinematography
Cannes Lions, Film Craft, Shortlist, Grading

New York Festivals
1 x Gold, Film Craft: Art Direction.
3 x Silver, Film Craft: Direction, Cinematography & VFX.
5 x Bronze, Film: Automotive & Corporate Image. Collaboration: Automotive.
Sports Best Use: Super Bowl Ad & Athlete.
3 x Finalists, Film Craft: Copywriting. Sports Best Use: Collaborations & Endorsements.

AICP Shortlist, Visual Style
AICP Shortlist, Cinematography
AICP Shortlist, Direction
AICP Shortlist, Compositing & VFX

Act Too, a crowd-sourced platform for everyday activism.

A platform that gives survivors, advocates and allies tools to work toward a world free of sexual violence. The website is meant to be an accessible tool for people who may not see themselves as career activists or who do not have the ability to devote a large amount of time to this work. 

If you are an armchair activist who is only able to post things on Twitter or Instagram or who only has an hour a week to contribute, but you do still feel passionate right now, you can do this.

Excerpt from Mashable.

https://acttoo.metoomvmt.org/

FEATURED ON

DIRECTOR

Rune Milton

Freestyle BMX makes its Olympic debut in 2020, but what about the Paralympics? We started an initiative to even the disparity between the Games by championing Wheelchair Moto-Cross to make it as an Official Paralympic sport. Meet Lily Rice, the youngest person to ever do a backflip in a wheelchair and an aspiring Paralympian.

A 100% visual platform to showcase 3% vision.

As the Official Sponsor of the Paralympics, Toyota was on a mission to change the world's perceptions of Paralympians. @SeeLikeMenna is an Instagram experience that lets you see the world through the eyes of Menna Fitzpatrick, a visually impaired Paralympic skier with only 3% vision. We brought people along on Menna’s journey as she became Britain’s most decorated Winter Paralympian of all time, while changing the way we see Paralympians. The campaign was discussed on hundreds of television segments worldwide and sparked global conversation. @SeeLikeMenna helped make the 2018 Paralympics the most watched games in history.

FEATURED ON

AWARDED

Cannes Lions, Campaign, PR, Gold
Cannes Lions, PR, Silver
Cannes Lions, Mobile, Bronze
Cannes Lions, Social, Bronze
Cannes Lions, Mobile/Social Shortlist x3
Clios, Sponsorships, Grand Prix
Clios, Public Relations, Gold
Clios, Single Platform, Gold
Clios, Innovation, Silver
Clios, Social Post, Silver
Clios, Social Video, Silver
Clios, Branded Content, Silver
Clios, Direct, Bronze
One Show, Craft, Best Use of Visuals, Silver
One Show, Social Channel, Silver
One Show, Merit/Shortlist x5
The Webbys, Best Cause Related Campaign, Winner
The Webbys, Native Advertising, Winner
New York Festivals, Best Use of Celebrity, Silver
New York Festivals, Social Media & Influencer, Silver
New York Festivals, Avant Guard/Innovative, Bronze
New York Festivals, Additional Bronze x5
D&AD Current Shortlist x2

"Toyota wants to make movement better for everyone, whether you're 1 or 100." 

- Business Insider

DIRECTOR

John Hillcoat

Toyota wanted to reposition themselves from the leading car company in the world to a mobility company. And for the first time ever, Toyota became the official mobility sponsor of the Olympics and Paralympics. But how do we tell the world?  We created a short film that celebrated mobility for all, featuring people from all walks of life, literally ages 1-100. Our commercial even ended up on the Super Bowl. And the campaign, featuring both our launch spot and our digital Instagram account @SeeLikeMenna, ended up receiving a Gold Cannes Lion.

Unleash Your Rrr

What if you could test drive Volkswagen's ultimate performance car with the power of your voice? Make vroom sounds just like when you were a kid and the Golf R magically reacts. We even got the king of sound effects Michael Winslow (Police Academy) to be the face of the campaign, unleashing a Webby and then some.

FEATURED ON

AWARDED

Webby - Winner
Andy Awards - Silver
One Show - Bronze
One Show - Merit x 5
Cannes Lions - Shortlist x 3
FWA - Cutting Edge Project
MoMA - Permanent Collection
 

An original score that reflects the true nature of sharks.

Ever since Spielberg's "Jaws," menacing music has become synonymous with footage of sharks. But in an interactive experience created by Deutsch L.A., VW asks what if the music were different. In partnership with the Discovery Channel, composer J. Ralph and marine biologist Luke Tipple, they created a new score for sharks and recorded it at Abbey Road Studios with an orchestra featuring Grammy Award-winning violinist Josh Bell. In the Sharks Rescored interactive experience, fans control the music experience with their eyes using eye-tracking technology, to see shark footage scored with both menacing music and the new score. Toggling between both scores, the experience highlights how music influences our perceptions of sharks.

An Oscar-nominated composer.

We teamed up a respected marine biologist, Luke Tipple, with an Oscar-nominated composer, J Ralph, to create a new sound-track that changes a 40-year-old stigma. Recorded at Abbey Road Studios with the London Symphony Orchestra, the new 6 minute score premiered in our documentary during Shark Week.

Listen to the full score in the video above.

Old Wives dispel Old Wives’ Tales about diesel.

Remember when we thought "Clean Diesel" was actually clean?  Before that all happened, we got Old Wives to dispel Old Wives Tales about Diesel (I know, I know).  Earning VW millions in viral mileage.

FEATURED ON

Aquarium channel, fireplace channel, rotisserie chicken channel? That's right. A Rotisserie Chicken Channel making mouths water all over Canada. It's like Food Network but better.

Credit goes to Doug Bramah for the idea, my part was to blow out the campaign.

RECOGNITION

Cannes Act Tribute

We created an outdoor campaign for the 160 Girls Project, an organization that seeks to protect Kenyan girls from rape and defilement. The country saw a landmark ruling against its police, who now face imprisonment if they fail to thoroughly investigate rape crimes against girls.

To celebrate the victory on this special day, we erected billboards across the country that at first read "Justice is nowhere for child rape victims." Afterwards, the Senator of the Kenyan county of Meru took a paintbrush to the billboards and drew a bright pink slash through the word "nowhere," transforming the message into one of hope: "Justice is now here for child rape victims."